Marketing & Werbung
Observe paid search placements, SERP visibility, creative variants, affiliate paths, public posts, and competitor messaging across defined capture contexts for media operations, brand, compliance, and growth teams.
Sources, markets, devices, queries, creative references, and permitted interactions.
Placement, creative, destination, context, artifact, and explicit missing states.
Infrastructure, API access, scheduled evidence, or a managed program.
Decision coverage
Public campaign data supports comparison and review. First-party media systems remain the source for spend, impressions, conversions, revenue, and campaign truth.
01
Media & ad operations
Was the expected campaign observed in the requested placement, market, device, language, and flight window?
Publisher, page and slot
Geo, device and capture time
Creative reference and artifact
02
Paid growth & search
Which paid and organic results, brands, features, and destinations appear across priority engines, markets, languages, and devices?
Query, engine and market
Sponsored state and position
Copy, link and landing domain
03
Competitive & creative intelligence
Which creatives, offers, claims, calls to action, and landing pages appear across priority public surfaces—and how do they change?
Advertiser and brand cues
Visible text, asset and CTA
First seen, last seen and context
04
Social & audience insight
Which public posts, creators, topics, mentions, and visible engagement signals surround a brand, product, or campaign?
Public profile or post
Topic, hashtag and mention
Visible counters and timestamp
05
Affiliate, brand & reputation
Do observed placements, disclosures, claims, links, and destinations correspond to the partner references and rules your team supplies?
Publisher or partner identity
Disclosure and claim text
Configured link and final host
06
Insights, BI & data products
How can external campaign evidence join first-party reporting, research, or modeling while keeping source and capture context intact?
Source URL and captured time
Match and quality state
Schema and artifact reference
Public-channel coverage
Name the public sources, page objects, queries, markets, devices, languages, fields, interaction limits, and cadence. Coverage is validated per source—not implied across every channel.
Source families
Paid and organic results, result features, news and shopping contexts
Placements, creatives, campaign and landing pages
Claims, disclosures, links and configured destinations
Posts, profiles, mentions, reviews and visible counters
Observation context
Page, query, result, placement, post, creative
Country, city, language, viewport, session
Brand, campaign ref, creative cues, destination
Artifact, timestamp, observed, changed, failed
Inspectable observation contract
A campaign observation is useful only when a reviewer can see what was requested, what appeared, how it was identified, where it linked, when it was captured, and which parts remain unresolved.
01 · Source & context
Source type, page URL, publisher or platform, query, market, language, device, viewport, requested profile, and captured time.
02 · Campaign object
Advertiser, customer-supplied campaign reference, visible headline, description, CTA, asset URL or hash, sponsored label, placement, and position.
03 · Destination & identity
Displayed URL, configured link, approved redirect evidence, final host, brand or partner reference, identity cues, and match state.
04 · Evidence & quality
Artifact reference, observed state, missing or failure reason, first and last seen, changed fields, interaction policy, and schema version.
Illustrative campaign observation Not customer data
mkt-demo-0184
search_serp
paid_result
DEMO-042
distributed workspace
DE · mobile · de-DE
label_observed
candidate
example-workspace.test
2026-07-30T08:30:00Z
observed
campaign_observation.v1
Source linked Artifact retained No attribution inferred
Placement-to-destination evidence chain
Anchor every capture in a defined context. Reconcile the visible creative against customer-supplied campaign truth, preserve the configured path, and append change states without inventing media outcomes.
Name the source, page or query, market, device, language, time window, and permitted interaction.
Preserve placement, sponsored label, visible copy, asset cues, advertiser, artifact, and customer reference.
Keep displayed URL, exposed link, approved redirect evidence, and final host distinct from a conversion journey.
Retain observed, different, not observed, unavailable, failed, unresolved, and destination-changed states over time.
A placement or path observation does not establish reach, human viewability, campaign performance, conversion, attribution, fraud, brand safety, or legal compliance. Those determinations remain downstream.
Capture profile
Priority query · 08:30 UTC · no active clicks
Observed placement
Sponsored label · creative artifact · source URL
Identity & path
Customer reference · visible cues · redirect evidence
History state
No performance or attribution result attached
Quality & inference boundary
Keep observed, different, not observed, unavailable, and failed captures in different states. A gap in one context must never become an invented delivery, fraud, or performance conclusion.
The public source returned and the agreed creative, placement, or result fields were assessed.
The changed copy, asset, placement, or destination is retained with evidence for review.
This does not prove campaign delivery failure, suppression, or targeting error.
No campaign, attribution, fraud, audience, or compliance meaning follows from a failed capture.
Visible creative, placement, query, public post, configured link, page context, requested profile, artifact, and timestamp.
Extraction, customer-reference matching, destination evidence, rules-based states, quality checks, and delivery when specified.
Media effectiveness, spend, reach, conversions, attribution, fraud determination, compliance, enforcement, and campaign decisions.
Four operating models
Infrastructure for your collectors
Representative campaign pilot
Start with representative sources, markets, devices, creatives, and destination paths. Include expected, different, missing, unavailable, unresolved, and failed states—not only successful captures.
Choose sources, page objects, queries, markets, devices, campaign truth, interaction limits, fields, cadence, artifacts, and destination.
Include observed placements, creative variants, destination changes, not-observed results, unavailable pages, identity ambiguity, and failures.
Review context, identifiers, comparison cues, path evidence, artifacts, history, quality states, rights, and acceptance rules.
Assign collection and maintenance ownership, connect delivery, monitor evidence quality, and preserve downstream decision controls.
A pilot validates technical capture and the evidence contract—not campaign performance, attribution, fraud, viewability, or compliance.
Evaluation questions
Sources, capture profiles, fields, interaction limits, artifacts, interpretation, rights, freshness, maintenance, and operating ownership—answered directly.
Documented search endpoints and eligible public webpages can be included. Publisher, advertiser, affiliate, social, app, marketplace, and public ad-library feasibility is validated by source, page type, context, field, interaction policy, and access method.
Supported search and browser products expose documented country, device, language, and request-context controls. Exact city, ASN, viewport, session, geography, and source behavior are tested before entering the production brief.
Depending on scope, records can include advertiser, visible creative copy and assets, CTA, placement, sponsored state, query, rank, publisher, public-post fields, visible counters, configured links, redirect evidence, final host, requested context, source URL, timestamp, artifact, identity state, and quality state.
Supported browser workflows can return screenshots or rendered outputs. Artifact type, retention, access, deletion, and permitted downstream use belong in the data contract; collection does not grant creative reuse rights.
Exposed links and approved redirect behavior can be captured when technically feasible. Link extraction remains distinct from active navigation. Ad clicks, forms, installs, purchases, and conversion events are excluded by default.
No. Public observations can complement first-party media data but do not expose complete impressions, reach, clicks, spend, conversions, revenue, auction mechanics, human attention, or attribution truth.
WebScrapingAPI can collect agreed signals and package rules-based anomalies with their evidence. It does not issue accredited fraud, invalid-traffic, brand-safety, legal, regulatory, or policy determinations.
Production scope is limited to approved public data and documented uses. Private accounts and unnecessary personal data are excluded. Creative, copy, images, and platform content remain subject to applicable rights, source terms, retention rules, and customer-approved use.
APIs return an observation when called. Scheduled programs use an agreed cadence by source and decision. History begins when recurring collection begins unless a separately validated historical source is included. Every observation retains its capture time.
Proxy customers maintain their collection stack. API customers maintain downstream extraction, creative matching, path logic, schedules, and campaign rules while WebScrapingAPI maintains the documented API layer. WebScrapingAPI maintains contracted connectors, extraction, quality monitoring, source-change work, and delivery for scheduled or managed programs.
Validate one campaign market
Share the sources, channels, markets, devices, queries, campaign references, fields, cadence, artifacts, interaction limits, rights requirements, and destination. We’ll map supportable public observations and produce representative records with context and boundaries intact.
